More and more, hiring managers are scouring social networks to find the ideal candidates to fill open positions. To be found online by recruiters and hiring managers, you must ensure that every word connects back to your thought leadership and area of expertise.
Go back to your LinkedIn profile (and other social networking site profiles) and make sure that your bio includes multiple instances of the keywords you want to be known for. Hiring managers and executive recruiters use keywords (like ‘viral marketing’ or ‘Sarbanes Oxley (sox) expert’) when searching social networks for the ideal candidate.
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