Focus on your expertise

Remember, by trying to be something to everyone, you end up being nothing to anyone. Focus on your expertise. Employers need to be confident that you are absolutely the right choice to help them excel over their competition. They need to know that you will not have a learning curve at their expense. Prove that you are a specialist who will get the job done to stand out as the first choice solution.

Debra Feldman
Job Whiz

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