Understanding the Baby Boomer Market

I kid you not.

There is a new wine for seniors.

California vintners in the Napa Valley area, which primarily produces Pinot Blanc, Pinot Noir and Pinot Grigio wines, have developed a new hybrid grape that acts as an anti-diuretic. It is expected to reduce the number of trips older people have to make to the bathroom during the night.

The new wine will be marketed as PINO MORE.

I heard it through the grapevine.

Courtesy of Norma Olinger in Tracy, CA

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